Most vendors just print shirts. Some might toss in a design. That’s it.
We’re different—because we don’t stop there.
Our entire mission is to help you actually sell the apparel. We give you the tools, strategies, and systems to turn merch into a consistent revenue stream, not just a sunk cost or vanity play.
We’re not guessing. We’ve helped thousands of gyms unlock five-figure apparel sales—and we’re going to show you how to do the same.
We hear this all the time:
“I don’t care about selling shirts. I just use them for marketing.”
Here’s the truth: you don’t have to choose.
Your apparel can absolutely serve as branding and community-building—while also generating real, repeatable profit.
In fact, most gyms are just one simple process or workflow away from turning their apparel into a secondary income stream. You don’t need a massive overhaul—just the right approach.
That’s what we’re here to give you.
The tactics in this guide might look simple. But if they were truly easy, everyone would be doing them—and cashing in.
You don’t need to implement everything at once.
Start with one or two new strategies per preorder.
Test. Adjust. Improve.
Every gym is different. The key is finding what works best for your community—then building on it.
We’ll show you how.
This sounds basic, but it works. Most gym owners skip it. Mention the preorder out loud—before and after class—while it’s live. Repetition drives action.
Treat apparel like a limited-time offer, not a passive product. You should be pushing this across all your channels: email, social media, group texts, class chats, front desk conversations. If you're not promoting it, don't expect it to sell.
Keep the preorder window tight—five to seven days, never more than ten. Deadlines force decisions. Extending the timeline kills urgency and momentum.
Shout out buyers in your group, in class, or on a whiteboard midweek:
"Thanks to everyone who ordered the new drop so far:
John S
Matt A
Sarah P
...You're next?"
Seeing familiar names creates momentum. No one wants to be the only one not in on it.
One incentive is good. Two or three together? That’s how you create real urgency. Price, time, and bonus perks all work better when combined.